[intro-paragraph]Around this time two weeks ago, I had the honour of attending one the best fashion parties I’ve attended this year. It was for the launch of the innovative adidas customized eyewear range..[/intro-paragraph]
The product
Adidas now give you the opportunity to sport a well known brand without looking like everyone else. They have created a smart app that can be downloaded on to your phone and iPad as well as visited online here. On this site you have the opportunity to create a lot of combinations by changing the colour of your rims, lenses and different temple areas depending on the style of glasses you picked. During the event I had fun playing around with the app and designing purple, white and blue glasses – which I am VERY PROUD OF. (Apparently, they will be sent in the post – if I receive them I’ll post a picture of me wearing them!)
Once you’ve finished designing them the app allows you to try them on virtually and it’s literally like being in a shop (a virtual shop!). You are then given a special code that you have to quote for online ordering and they are on its way to you shortly!
The Launch
However, this launch wasn’t all about the products – there was so much for me to do. Whilst staff served a selection of sophisticated finger foods I had the opportunity to escape from the chilly London weather and pose in an ideal paradise. I did have my DSLR on me so everyone ended up believing that I was a photographer (but hey – I just go with the flow!!!)
After another top up of complimentary drinks, I got the loveliest caricature done by Graffiti Kings who was working ridiculously fast – so a well done to him for having such a great talent!
The party was done at the stunning Vanilla venue in London and also had fantastic music vibes. I used my spare time to mingle with my fashion peers whilst also celebrity spotting so I leave you with more pictures below!
